top of page
Previous

MY RIDE APP 
FINAL CONCEPT VIDEO

 

My Ride (Ride-Hailing App)

 

 

In this personal project, I explore a potential customer's experience with the future of transportation (TaaS), for a company developing a ride-hailing phone app.

I created the script, illustrations, storyboards, animatic.

Please see my pre-production process below this video.

STORYBOARD

EXPLAINER VIDEO
Rent Reporters

EXPLAINER VIDEO
Rent Reporters

THE PROCESS

MY RIDE APP
STORYBOARD PHASE

Well before any animation is started, very rough frames are hand drawn for a particular customer narrative or story. These rough frames will make up an entire storyboard from start to finish. This process is very iterative and many changes, tweaks and different ideas are roughly mapped out and considered.

 

Everything at this point, including the script, content and composition of the frames, is subject to change and fine tuning. By the end of the storyboard stage, the script, visual content and storyline are pretty much locked down.

MY RIDE APP
ANIMATIC PHASE

Once the script, content of the frames and story are locked, things progress to the next stage: The animatic.

 

An animatic is really a rough, test animation, with temp audio/narration. This allows the viewer(s) to see the overall pacing of all the storyboard frames and see how well the audio/narration syncs up with the pacing of the individual frames.

Once the animatic is working, it is time to create the final version of the video incorporating either low or high-fidelity illustrations and animation.

bottom of page